When annual meetings are well-attended, it is often the result of creative strategies implemented before and during the meeting to maximize interest.
Your HOA annual meeting is the most important meeting of the year for homeowners to attend. Not only is it an informational meeting, but it is the primary forum through which homeowners can exercise their voting rights on a variety of proposals. It is also the occasion for electing a Board of Directors to represent their varied interests.
Given its importance, an outside observer who is unfamiliar with the process might expect high attendance levels, possibly upwards of 75 percent. Unfortunately, this expectation proves overly optimistic more often than not. Realistically speaking, part of the low interest stems from some of the dry subject matter that is typically covered, from reporting on the annual budget, completed projects, HOA dues collected, and votes by the board.
When annual meetings are well-attended, it is often the result of creative strategies implemented before and during the meeting to maximize interest. A legal notice alone will not produce a high turnout. CMA recommends the following ideas to help you maximize homeowner attendance and raise participation levels during the proceedings:
Market and advertise the event heavily.
Make it a more interesting event.
Make the occasion more festive and fun.
Add engaging elements.
Just by implementing a few of these strategies, you could see a substantial increase in attendance and participation, especially if turnout in previous years has been low. For help managing your annual meeting, contact CMA today and discover how we can add value to your community and everything you do for your homeowners.
Executive Vice President of Portfolio Operations, AMS®, CMCA®